Published on Friday 12 September 2025
From free swimming and parking, to discounted coffee and ice creams, residents could soon be able to get more value from their high streets.
Bournemouth, Christchurch and Poole Council has put forward plans for the introduction of a Resident Card by Summer 2026 – giving households more for their money across our three towns.
The proposals are designed to put residents first while creating exciting new opportunities for local businesses.
If approved, communities will be able to access free swimming at BCP-managed leisure facilities, perks at local businesses – as well as an hour of free parking.
Cllr Millie Earl, Leader of BCP Council, said: “The introduction of a Resident Card is an exciting step in revitalising our towns and high streets and will directly benefit people living in Bournemouth, Christchurch and Poole
“By putting residents first, we will be able to protect incomes at the same time as supporting local businesses. The introduction of free swimming ensures everyone has access to facilities that will boost their health and wellbeing, whilst a free hour of parking means our residents will be able to spend more time enjoying our fantastic high streets.
“Introducing a Resident Card means, together, we can help residents make the most of what our towns have to offer, support them through the ongoing cost of living challenges, and drive new customers to local businesses.”
The scheme, which will be discussed by the Council’s Cabinet on 1 October, represents a commitment to protecting household incomes whilst providing greater access to facilities that support the wellbeing of residents.
The introduction of a Residents Card would provide discounts at Council-run seaside kiosks , as well as local businesses, to provide direct savings for those that live in our communities; whilst promoting active lifestyles and re-energising our high streets by putting residents, and local businesses, first.
And whether residents are tech-savvy, or prefer something to keep in their wallet, the Resident Card has been designed to be accessible to all. The plans would see the introduction of digital and physical cards, plus a user-friendly website, with a launch anticipated for Summer 2026.
Individual businesses will be able to tailor their offering with bespoke benefits and exclusive offers; and residents will be able to access a range of promotions across Council services including an hour of free parking with any purchased session after 9.30am, at select Council-owned car parks, and one free swim a month at BCP Leisure facilities.
The proposals will be considered by Overview and Scrutiny Committee on 22 September, it will then progress to Cabinet on 1 October.