Professional care and support workers from across Bournemouth, Christchurch and Poole were joined by Councillor Lesley Dedman, Cabinet Portfolio Holder for Adult Social Care and Health, BCP Council this week to mark the launch of this year’s Proud to Care campaign on Monday 9 September.
The Council and local care providers have joined forces to launch the Proud to Care campaign in celebration of the valuable contribution that professional care and support workers make to local residents’ lives every day. The campaign aims to improve public perception, provide a better understanding of care and support work, to boost recruitment, and for carers to feel proud of their job.
In a bid to raise the profile of homecare work, the council together with carers will be taking to social media for a week-long ‘Tweetathon’ starting on Monday 9 September. From combating myths about care work to hearing from real carers about what a career in care is like – the posts aim to raise the profile and show the hard work and dedication that care workers give and demonstrate what a rewarding job it can be.
To follow and comment on the Tweetathon residents are urged to follow #proudtocare. Tweets will be posted from BCP Council’s Twitter account: @BCPCouncil
Councillor Lesley Dedman, Cabinet Portfolio Holder for Adult Social Care and Health, said:
“The Proud to Care campaign will be waving the flag for our care and support workers, highlighting the crucial role they play in empowering our residents to live independent lives. The role of a care and support worker is demanding, but extremely rewarding. The campaign aims to promote the many benefits of working in the care industry, which includes career progression, flexible working and job satisfaction.”
“Opportunities in care and support work include supporting adults of all ages, including those with learning difficulties, physical difficulties, dementia and mental health. Whether starting as an apprentice, or changing careers there are plenty of training and qualifications available to the right people who have the right values and are keen to learn.”
Carrie C works with adults with learning disabilities and finds her job extremely rewarding. She said:
“I always try to encourage people to work as a care and support worker! I say imagine making a difference to someone else’s lives. I just love what I do – I think people are really missing out and I say to them give it a go!”
To find out more: bcpcouncil.gov.uk/proudtocare