Townside and Hunger Hill Improvements Scheme

About the scheme

The multi million pound Townside and Hunger Hill improvement scheme is transforming the town centre side of the Backwater Channel. It covers the area between Hunger Hill and Poole Bridge, including West Street and West Quay Road. 

A major infrastructure investment project, it is part of an ambitious plan to revitalise the area and enhance connectivity to the town centre. The scheme will deliver an improved cycling and pedestrian network, encourage more reliable journey times and safeguard local air quality. It will also provide attractive public spaces which enhance the quality of life for local people.

Dorset Local Enterprise Partnership secured £21.8m through the government’s Local Growth Fund to invest into four major transport schemes to improve access into and around the Port of Poole. From this, £9.6m has been allocated to the Townside and Hunger Hill improvement scheme.

Phase 1: 2018

This phase delivered a new signalised junction at Sterte Avenue West and provided a new pedestrian crossing on Holes Bay Road. To allow effective circulation of traffic between West Street and West Quay Road, Marston Road was reconfigured to permit two-way traffic.

Phase 2: 2018-2019

Improving efficiency and creating safer crossings points for pedestrians and cyclists, Hunger Hill roundabout has been reconfigured into a new signalised junction. Changes to the direction of traffic on West Street (towards the bridges only) and West Quay Road (towards Hunger Hill only) were also made. The changes can be viewed in a simplified map.

These works were completed on time in July 2019.

Phase 3: 2018-2021

This final phase of works is focused on improving links for pedestrians, cyclists and other road users from Hunger Hill to Poole Bridge. 

To create a new local identity, the final phase will include landscaping and public realm improvements at Hunger Hill and on West Quay Road. These aim to enhance the quality of life for residents and visitors.

Planting has already taken place at Hunger Hill, including the addition of over thirty new trees.

Plans for two new sculptures celebrating the town’s heritage at Barbers Piles and Hunger Hill have now also been approved.

Current works and information 

Taking people on a journey from Poole Bridge, along key routes towards Hunger Hill and Towngate Bridge, an array of contemporary wayfinding pieces, stylish street furniture and gateway art sculptures is being installed.

This final phase of works aims to celebrate the area’s unique history and create a better environment for residents, businesses, community groups and visitors.

Alongside pavement art, on road graphics and street furniture, new wayfinding will orientate people, signpost places, enhance pedestrian routes and reveal the area’s shipbuilding, manufacturing and brewing heritage. They will also feature QR codes that link up with the existing Poole Trail, giving people the opportunity to explore further historical information digitally.

Devised by David Pierce from Dallas-Pierce-Quintero, a high proportion of the pieces have been made locally in Poole or Dorset and have been developed following extensive engagement with stakeholders, local historians and Poole Museum over the last few years. The programme of installation is due to be completed by Spring 2021.

Within the scheme, two major gateway sculptures designed by the artist Michael Condron will also be installed. The first, situated along West Quay road, will feature six stainless steel birds in flight, representing the wildlife of Poole Harbour and local metalworking heritage through the ages. The second sculpture at Hunger Hill will be based on the form of a rope knot made from steel and illuminated internally by LED lighting. At dusk, this will captivate onlookers with light subtly creeping through gaps in multiple overlapping metal segments. Together they will become memorable and instantly recognisable local landmarks.

Completed in 2020, an underused green space at Barbers Piles has also been redeveloped as a Maritime Garden, forming a destination at the southern end of Townside and serving as a quiet place for contemplation. At Hunger Hill, attractive and seasonal planting has also been delivered along with over thirty new trees to create a greener environment around the major transport intersection.

Contact us

If you have any questions about the scheme, you can call us on 01202 128222 or email